Defining Moments with Dustin

Defining Moments with Dustin Heise is where leadership meets high-performance sport. Dustin, CEO of Canada Snowboard, sits down with the athletes, coaches, and leaders who know what it takes to build strong teams and values-driven cultures. Expect real conversations, practical insights, and a closer look at the world of snowboarding, from Olympic drama to grassroots beginnings.

Guest

Nicholas Lord

Nicholas Lord is the Co-Founder and CEO of NOCAP Sports, a company helping shape the future of college athletics by building commercial infrastructure for universities, brands, alumni, and athletes. A former athlete turned entrepreneur, Nick has been at the forefront of the NIL movement, working with athletic departments across North America to develop innovative revenue strategies that create long-term value for institutions while expanding opportunities for student-athletes.

Guest appearance on:

Nicholas Lord – Co-Founder & CEO, NOCAP Sports