Defining Moments with Dustin

Russell Reimer is a Canadian sport executive, entrepreneur, and strategic advisor known for shaping some of the country’s most impactful major sport initiatives and athlete-led stories. With a career rooted in vision-driven leadership, Russell has worked across international events, brand building, and athlete representation - helping sport organizations, cities, and athletes unlock their full potential beyond the podium.

He has played key roles in major event bids, global sport properties, and iconic athlete narratives, including the award-winning documentary Unbroken: The Snowboard Life of Mark McMorris. Guided by a belief that sport is a powerful vehicle for community, economic growth, and social impact, Russell focuses on building ventures that create lasting value—measured not by titles, but by the people and communities they elevate.